Sometimes innovation lies in assembling some readily available and inexpensive components and applying them in a smart way to overcome a particular challenge.
At Marketec we feel that the challenge is meeting and communicating effectively with your clients, your team or your stakeholders. Face-to-face meetings are largely unavailable and on-line conference calls or webinars are the currently the preferred alternative. But therein lies danger – talking head syndrome, Zoom fatigue (other platforms are available) and ultimately, audience dis-engagement!
How do we ensure our online presence is compelling, engaging and delivering the intended message efficiently?? Here’s one way … by adapting the technology and techniques trusted by educators in classrooms around the world. Document cameras are used in schools and colleges to capture video images from the teacher’s desktop surface, for display on the class screen or smart-board. Because the technology is in widespread use it is well supported and affordable – we just need the set-up a little to best serve the needs of a professional audience and a technical subject matter.
Document cameras are plug-and-play devices with powerful and intuitive (mostly!) software. However, they are intended for a relatively small viewing area, typically around A3 size. By elevating the camera, the viewing area can be doubled to A2 size with little loss of image quality. Mounting the camera on off-the-shelf monitor stand provides adjustable height and a secure base. Using a double monitor stand that is fitted with a laptop tray helps us avoid a major peril of on-line conferencing – “presenters’ nostril”!
The smart software features picture-in-picture capability, allowing the image from an A2 desktop surface to contain an inset image of the presenter – this is starting to look like the whiteboard talk/presentation style that you are all so comfortable with!
A variety of props and surfaces can be designed and prepared to reflect the features and functionality of the technology or process being presented. It is the interaction with physical props and use of simple tools, such as dry-erase markers for emphases, that drives audience engagement – your audience will hear words but follow actions.
Be assured this curated assembly of technology and equipment is a hugely powerful and economic tool – you will easily have spent more on a business dinner! With a little practice and familiarity with the system features you will successfully deliver an engaging message from just about anywhere to almost everywhere!
Read the latest issue of the OGV Energy magazine HERE.
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